Do you struggle to cut through the noise and articulate your Differentiated Value with clarity and value?
Imagine if your communications and messaging were as clear as a freshly Windexed window.
I’m Peter Osborne, an award-winning business journalist and strategic communicator who helps executives like you raise their corporate or personal visibility, improve their company’s positioning, and explain their Differentiated Value. Think of me as “Communications Windex,” ready to polish your messaging until it shines.
Let’s work together to answer the questions your customers and prospects ask most often, resolve their pain points, align your sales and marketing efforts, and develop impactful op-eds, case studies, RFP responses, long-form articles, and website content.
In addition, I help job seekers and executives hoping to raise their visibility create personal branding tools (LinkedIn profiles, resumes, networking documents, and media bios).
ANSWER MORE QUESTIONS. CLOSE MORE DEALS. UNLEASH THE POWER OF QUESTIONS.
“Peter helped us clarify our message and differentiate our advanced analytics company. He asked great questions about our business. His work had an immediate impact on helping potential partners better understand what we do through LinkedIn, our website, sales decks, and op-eds for target publications.”
Stephen Hoops
CEO, Predictive Analytics Group
January 2023
“After completing the first draft of my book about the challenges WSFS faced in the early 1990s, I wanted feedback from someone I trusted. Peter Osborne was the perfect person. Throughout my time as CEO, he had asked great questions, researched diligently, and helped his readers understand the problems facing our industry. For this project, Peter captured the voice and tone I wanted and pointed out opportunities to improve the structure and add meaningful stories. His advice greatly improved the final product.”
Marvin "Skip" Schoenhals
Retired CEO and Chair, Wilmington Savings Fund Society
Author, From Failing to Phenomenal
December 2022
Use the PESO Model to Tell Stories That Streamline the Sales Process
Customers and prospects have questions. As they move through the funnel — Awareness, Interest, Consideration, and Action — let’s create content that proactively answers those questions, builds trust, and raises your visibility.
Telling stories that address prospect/customer pain points drives leads that convert.
Certified by Spin Sucks and Syracuse University S.I. Newhouse School in the implementation of the PESO Model (2022).
“Peter took on the difficult task of synthesizing many MBNA sales presentation materials and customer-facing communications and developing a portal that featured the ‘best of the best.’ His leadership drove a change in behavior among a peer group that was relatively set in their ways and resulted in more consistent brand messaging.”
Jodie Brinkerhoff
Former Account Executive at MBNA America Bank
Current Director of Innovation for the D/FW International Airport