From Brand Garbage to Crystal Clear Messaging
Strategic Positioning for Companies and Professionals Who’ve Outgrown Their Stories
Clear Up Your Message Before You Confuse Your Target Audience
Messaging is slippery, and it can be muddy. Too often, what you think is clear reads as Brand Garbage (outdated, inconsistent, irrelevant) to everyone else.
That’s where Communications Windex comes in. It clears away the smudges so you can see your message as others do. Sometimes a quick audit is all you need. Sometimes it points to deeper work.
Two FREE ways to start. Both are shown under Appetizers on the Menu below:
Individuals: Book a 30-minute Discovery Call. I’ll walk through your LinkedIn profile and show you simple but high-impact changes—like why your headline shouldn’t be your job title, and how to use your banner space.
Companies and Consultants: Get a custom AI prompt that highlights risks on your site. If you want more, I offer a Communications Audit that uses both tools and manual review to dig deeper, and sometimes includes gathering input from your team.
Three Clear Pathways (Get Rid of the Sludge)
1. For B2B Companies on Burning Platforms
Sales slipping. Departments misaligned. Stories inconsistent.
I build one message that boosts close rates and aligns your team.
Focus shifts to your customers’ pain, not your chest pounding.
2. For Senior Executives & Consultants
You have expertise. Others get the spotlight.
I position you as the go-to authority.
Your message starts working harder than your resume.
3. For Job Seekers (New Grads & 50+ Professionals)
New grads struggling to land a first role. 50+ execs sidelined after layoffs.
I help you cut through the noise and showcase unique value.
Stop getting ghosted. Make your LinkedIn and resume show impact, not just jobs.
How We Can Work Together
Think of this as a menu. You don’t need everything. You choose what matters—and pay for only that.
Not sure what fits? Most clients land in one of three places: a Messaging Package, a Retainer, or an Audit.
Signature Messaging Package
For founders and companies ready to get their story straight.
The process is simple and structured:
Step 1: Self-reflective questionnaire (for individuals; distributed to teams for companies)
Step 2: Recorded Zoom session to capture your actual voice
Step 3: Brand positioning document and messaging guide
Step 4: Copy for 1–2 key assets (website, pitch deck, About page, resume, LinkedIn Profile, etc.)
Deliverables are practical: a final doc for companies you can hand to your designer, sales team, or AI tools. For individuals, you’ll get a ready-to-publish document with a simple, powerful design.
Starts at $1,000 (Individuals) for the Brand Positioning document alone, $1,500 with the brag sheet, and up to $2,000 for the whole package.
Starts at $3,000 (Companies)
Timelines vary; faster for individuals
“My LinkedIn profile predominantly shared my employment history rather than encapsulating my individual professional essence and value contributions. Peter provided materials that not only helped him understand my career trajectory but also helped me reflect on my professional ambitions and next steps. He dedicated considerable time to listening and offering insightful information even before we had formally agreed to work together. Throughout our exchange, Peter's skillful inquiry process unearthed core motivations shaping my professional journey. His exceptional competence in enhancing personal branding is top-notch!
I got a great job in under a month. Peter is my Communications Windex.”
—Heather Elise Shaver, April 2024
On-Call Retainer
For clients who’ve found their voice and want to keep it sharp.
Monthly strategy + copy support
Ad hoc writing (launches, bios, decks, investor docs)
A second brain on call when you need it
Custom pricing, starting at $800 for each 10-hour block of time. Flat rates available (and preferred).
Communications Audit (Companies and Consultants)
For company sites that need more than a gut check.
Screaming Frog crawl (a tool that scans every page)
Manual review of messaging and risk areas
Employee or stakeholder input to spot gaps
Clear, practical recommendations
Most projects fall between $1,000-$2,500, depending on site size and additional work required to fix things.
What Goes Into Pricing
Pricing for brand strategy and messaging isn’t a science. It’s more like cooking. The ingredients are the same, but the portions, timing, and stakes change the cost.
Costs more when:
You need it yesterday.
There are lots of cooks in the kitchen (multiple audiences, stakeholders, or decision-makers).
The stakes are high: relaunches, M&A
The project is complex (multi-channel, industry-specific, or deeply technical).
You want it fully Done For You versus a collaborative or guided process.
Costs less when:
You’re flexible on timing.
You bundle projects (more efficient = less cost per deliverable).
You pay in full upfront (10% discount).
You’ve been unemployed for 6+ months or you are freshly out of school/a year from graduation.
And one quick note on this: There are no surprise fees. I’ll always let you know if something might increase scope.
Why I’m Not the Cheapest
You can find messaging work on Fiverr or Upwork. You’ll also get Fiverr- or Upwork-level results. On the other hand, with me, you’re paying for someone in a home office with a single-minded focus on your business. You’re not paying for overhead, expensive offices, a fully-stocked kitchen with designer coffee, or invoices with a 10-person, hour-long internal Zoom call.
And yes, you can save money using AI, but I hope it’s being used by an ex-journalist who knows how to include context in his or her prompting. For example, you’re going to get bad results if you’re just say, “Here’s a website. Rewrite the About section.”
What you won’t get on Fiverr: Someone who’s rebuilt an entire client deck in the middle of the night before a pitch, helped a frustrated older job seeker get a mid-six-figure job after eight months of silence, or helped a leadership team land a new client by focusing on THEIR pain.
I don’t outsource. I don’t hand work to juniors. You get me, and work you can actually use.
Peter helped us clarify our message and differentiate our advanced analytics company. He asked great questions about our business. He continues to help us ensure potential partners better understand what we do through LinkedIn, our website, sales decks, and op-eds for target publications.”
Stephen Hoops, CEO of Predictive Analytics Group
Is It Worth It?
Messaging is not decoration. It is the frame that holds everything else up. When it is weak, you feel it everywhere: in sales calls that stall, LinkedIn profiles that get ignored, websites that bounce visitors, and investor decks that do not connect.
Strong messaging pays for itself. Clients use it to win deals they were losing, raise capital with a clearer story, land new roles or consulting contracts, and align teams so everyone tells the same story.
Could you write copy yourself or hire someone cheaper? Yes. But you may find yourself back here when it does not land. On the other hand, you’re going to save a lot of money down the line by distributing the Brand Positioning Document throughout your organization and referring to it regularly.
My work costs more than Fiverr but far less than the cost of one lost deal, one failed pitch, or 1-3 more months of dead silence during your job search.
So is it worth it? If clarity and traction matter to you, it is.
Pricing FAQ
Can I upgrade later?
Yes. Many clients start with just the Brand Positioning Document and then find they need help in other parts of their business (Sales, Customer Service, Media Relations). The same is true with the Communications Audit — the risks we uncover often lead to work on the website or elsewhere. Whatever you’ve already paid applies if you decide to upgrade within three months.
Q: Is it really worth the cost?
A: If you’re only thinking about the next project, it might feel like a lot. But this isn’t throwaway copy. It’s strategic language you’ll use across your website, LinkedIn, pitch decks, job applications, proposals—you name it.
Most clients use their messaging guide for years. It becomes the source of truth for how they talk about what they do. That means fewer rewrites, faster decisions, and less time spent explaining the same thing in five different ways.
One-time cost. Long-term clarity. Reused daily.
How long does it take?
Discovery Calls take 30 minutes, and you leave with actionable recommendations.
I normally find I can deliver individual branding in 2-4 weeks, depending on quickly you respond to the questionnaire. Corporate projects can take 6-8 weeks depending on complexity and approval processes.
Retainers: ongoing. Rush projects are possible—at a premium.
What’s included—and what’s not?
You’ll get strategy, writing, and revisions. You won’t get design or implementation—but I’ll coordinate with your designer, sales team, or AI tools so the copy lands well.
What if I’m not happy with the deliverable?
The process is built to avoid that—through the questionnaire, Zoom call, and revisions. If something misses, we’ll work it until it’s right.
Do you offer discounts?
Yes—for prepayment (10%), bundled projects, and people out of work for 6+ months.
I Will Pay for Our First Conversation
Drop me a note at peter@frictionfreecommunications.com, and we’ll set up a free consultation to discuss eliminating the friction from your communications and bring clarity that your competitors don’t offer. Before that call, ask two questions to a few of your employees:
What problem do we solve for customers?
What makes us unique?
We’ll then get on a Zoom call and discuss the answers you received to the two questions (unless you want me to survey them and get into a bit more detail). We’ll talk about your website and the collateral you shared. You’ll see what it’s like working with me at no cost. You can take all that value and walk away, and we’ll still be friends. But I’m betting you won’t do that because you’ll want your brand to look like the window over there.
