• Differentiate Yourself
  • Make Your Customers the Hero of Your Story
  • Build...and Share Your Story

I can help you reframe your brand story, build loyal and trusting audiences who become evangelists for your brand, and fix broken customer touchpoints that undermine your brand promise and lose sales. I will help you create crystal-clear storylines that make your customers (or employer) the hero and position you as the Yoda-like guide who helps make their lives better.

Telling Your Corporate Story

Telling Your Corporate Story

What makes you remarkable...and memorable? Click here if you want me to help you rewrite your brand story. That will make it easier to create talking points, blog posts, keynotes, annual reports, or sales presentations that reinforce that message across various platforms and help build a loyal audience.

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Personal Branding

Personal Branding

Click here to beef up your LinkedIn profile, LinkedIn Company Page, or Resume. Strengthen your online presence and make that first client meeting or job interview more productive.

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Oral Histories

Oral Histories

Click here to hear about video interviews with the people who have built your brand. For alumni associations, that might be interviews with great retired professors and successful alumni. Capture them on video now before they're no longer with us.

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Are your customer letters consistent with your carefully-crafted brand story?

Communications professionals can influence their company’s brand beyond press releases and media talking points. I continue to believe Human Resources is the most important branding division in a company (think about job applicants). Every business unit in the company plays a role in how customers, prospects, and vendors feel about you. Author Scott Stratten says two things go through our minds when…

Does your treatment of job applicants undermine your brand message?

As communicators, often we find ourselves in reactive mode protecting the brand. But what positive things can we do with a few minutes to be proactive? One might be to assess whether your brand is delivering a quality experience for job applicants or is damaging your reputation. Sometimes that just requires visiting other areas to…