Here’s one way to put the Chat into Chat GPT and get better answers

If you’re like me, your social media feeds are flooded with long lists of Chat GPT prompts (questions) and self-important claims about the incredible results people are having with AI.

I am creating a cheat sheet as I stumble around the universe, trying to desperately, for now, avoid spending money on the technology since things are changing on a daily basis. But when I heard ​Robert Rose​ on the ​This Old Marketing podcast​ talk about using Chat GPT to act as a thinking partner, I was intrigued. So I sent him a note asking about his approach.

Here’s Robert’s response…

Honestly, it was really just taking “chat” GPT at its literal level. I start out by literally chatting with it…

I might say, “In a moment, I’m going to paste some thoughts describing my company. I’d like you to ask me three to five questions that will help you rewrite this content in a much more clever way blah blah blah….”

Then it responds and says, ‘Cool, paste the content, and I’ll ask my questions’.

I paste it in – and then it comes back and asks me three questions (or sometimes more – just depends)…. And I answer the questions…

Then I hit enter, and it rewrites it and spits back stuff…. There are frequently gems in there – and there are frequently cringey stuff… But overall, the biggest takeaway is the “structure” – which is always pretty logical and good….

So – in other words – I often just chat to ChatGPT, and instead of just asking a question without context – I try to help it understand the context I want it to have – and then ask the question…. Spending that little extra time has been really interesting…

So I decided to try chatting with Chat GPT.

This reinforces my core belief in the importance of asking better questions rather than reading from a list of questions.

I’ve been struggling to explain what I do in fewer words on my home page.

I like my tagline, "Answer Their Questions. Close More Deals," so I left that out of the prompt. I submitted the copy from three home page sections:

1. I create evangelists for client brands by developing executive communications; revamping their sales efforts (including negotiations and RFP deal coaching, presentations, and objection planning); integrating crystal-clear storylines into their websites and internal and external communications; and fixing broken customer touchpoints that undermine their brand promise.

2. People don’t buy from you unless you address their pain points and answer their questions. Let’s focus on the problems you solve for customers (rather than pounding your chest about how great you are). “Frictionless” means eliminating barriers to closing deals and raising your visibility by (1) Providing sales teams with the tools and content they need to engage prospects and customers efficiently and effectively throughout the buying process; (2) Strengthening partner relationships to make it easier to retain them. I can help you win RFPs, address prospect objections, and develop great strategies for ongoing negotiations; (3) Developing impactful case studies that reinforce your expertise and ghostwriting compelling articles and media pitches for Tier 1 and industry publications; (4) Supporting agencies that lack the bandwidth to create long-form content (white papers, case studies, website content for every stage of the funnel, and thought leadership for senior executives) for clients: and (5) Making complex topics (e.g., financial, healthcare, science) understandable to mainstream audiences.

3. Successful bobsled teams need to start fast and minimize the forces that slow the sled down. Success in business requires “frictionless” messaging: I help clients unleash the Power of Questions by introducing processes that help them anticipate and answer questions during negotiations and in their published materials. We’ll focus on creating strong case studies, RFP responses, negotiation strategies and tools, and long-form content that answers the questions that will make the buying decision easier.

After a bit of back and forth, the Bing version of Chat GPT came back with this:

I help clients create evangelists for their brands by unleashing the power of questions and developing executive communications, revamping their sales efforts, integrating crystal-clear storylines into their websites and internal and external communications, and fixing broken customer touchpoints that undermine their brand promise.

I build exceptional brands through differentiation, consistency, and frictionless partner relationships. I help clients:

• Win RFPs, address prospect objections, and develop great strategies for ongoing negotiations.

• Develop impactful case studies that reinforce their expertise and ghostwrite compelling articles and media pitches for Tier 1 and industry publications.

• Make complex topics understandable to mainstream audiences and help establish them as thought leaders in their industries.

I've found it's more difficult to brand yourself than to help clients with their brand. It's not perfect, but the goal was to take another step in the right direction, and Chat GPT shortened my words from 284 words to 107.

To close the loop, I sent my results back to Robert. He read my input and Chat GPT's responses. He loved, “unleashing the power of questions.” He didn't like “crystal-clear storylines into their websites and internal and external communications.”

He made the point both those observations tell the reader something about their existing copy/branding.

1. There’s an inherent focus on the client’s questions in there that I may want to surface more (maybe I’ll use ChatGPT for that, or maybe I’ll start on my own).

2. The second piece of feedback is what it “read” in my copy – probably means that what’s there is fuzzy and doesn’t get at the heart that its storylines – full-stop channels are secondary. For example, there is no difference between “websites” and internal and external communications.”

"So, it’s a helper...a research companion," Robert concluded. "It's NOT a copywriter. Sometimes it will give you gold, and sometimes it will give you shit, but in both cases, you learn something about yourself and your creative effort."

I'll continue to try Robert's approach. I'd be interested to hear what you think.