Frictionless Blog
Posts that help sales teams and content creators build “frictionless” messaging (case studies, RFP responses, negotiation tools and long-form content) that demonstrates how your organization uniquely resolves customer pain points
Categories
- Book Summaries
- Brand Narrative
- Branding Iron
- Client Challenges
- Communications Projects
- Content Creation
- Customer Communications
- Customer Experience
- Message Alignment
- Negotiation Tools
- Objections
- Partner Management
- Personal Branding
- Questions
- RFPs
- Relationship Planner
- Sales Engagement
- Thought Leadership
Jesse Cole goes Bananas answering our questions
The lesson learned from this post is that “much is lost for the want of asking” as Savannah Bananas Owner Jesse Cole said yes when I asked him to answer a few questions for my newsletter.
There are few negative consequences to asking lots of questions
You need to be disciplined about collecting customer and employee questions and developing helpful answers that will build trust
“Unleash the Power of Questions,” defined
Unleashing the power of questions means deploying open-ended questions that identify someone’s pain points so you can find ways to resolve them. But it goes much further.
Here’s one way to put the Chat into Chat GPT and get better answers
People are too focused on finding the best Chat GPT prompts and forget about the “chat” part. Not Robert Rose. He offered me suggestions on focusing more on the “chat” part.
Optimize communications post-mortems with these 19 questions
We all have a Captain Ahab memory of the white whale that derailed a great communications plan. Here are some tips for doing better the next time.
Grab your luggage with these Takeaways from Sean D’Souza’s The Brain Audit
The Brain Audit by Sean D’Souza is one of those books that everyone recommends and you’ll likely re-read over and over again.
Connect Your Social Strategy to Line of Business Goals
Creating a one-page dashboard of actionable communications metrics for your Line of Business Goals can be one of your most challenging tasks.