Frictionless Blog
Posts that help sales teams and content creators build “frictionless” messaging (case studies, RFP responses, negotiation tools and long-form content) that demonstrates how your organization uniquely resolves customer pain points
Categories
- Book Summaries
- Brand Narrative
- Branding Iron
- Client Challenges
- Communications Projects
- Content Creation
- Customer Communications
- Customer Experience
- Message Alignment
- Negotiation Tools
- Objections
- Partner Management
- Personal Branding
- Questions
- RFPs
- Relationship Planner
- Sales Engagement
- Thought Leadership
Freelancing for agencies can be good way to build your content business
Some content entrepreneurs focused on 1:1 client work contract with agencies during slow periods. Here are some tips.
Being prolific AND producing high-quality work can be a tough bar to get over
It’s a high bar to be both prolific and write something really special or helpful. Sometimes you have to choose between the two to create a consistent brand.
Don’t. Burn. Bridges.
If you’ve been laid off, decided to strike out on your own, are fed up with a bad manager, or a frustrated by a difficult client, that’s the time to think twice about burning a bridge.