Frictionless Blog

Posts that help sales teams and content creators build “frictionless” messaging (case studies, RFP responses, negotiation tools and long-form content) that demonstrates how your organization uniquely resolves customer pain points

Peter Osborne 11/30/22 Peter Osborne 11/30/22

With Bob Iger returning to Disney, let’s revisit his Ride of a Lifetime

Bob Iger’s return to the CEO role at Disney in a time of turmoil raises questions of what he’ll do to right the ship. His Ride of a Lifetime memoir might answer some of those questions.

Peter Osborne 10/12/22 Peter Osborne 10/12/22

Grab your luggage with these Takeaways from Sean D’Souza’s The Brain Audit

The Brain Audit by Sean D’Souza is one of those books that everyone recommends and you’ll likely re-read over and over again.

Peter Osborne 9/20/22 Peter Osborne 9/20/22

Takeaways from The Church of Baseball, a grand slam of a book by Ron Shelton

It’s a book about the making of a classic baseball movie. But perhaps more important, it’s a terrific book about the speed bumps to writing something great.

Peter Osborne 8/24/22 Peter Osborne 8/24/22

10 takeaways from The Ministry of Common Sense by Martin Lindstrom

It’s a book with high aspirations to “eliminate bureaucratic red tape, bad excuses, and corporate BS, but Martin Lindstrom’s The Ministry of Common Sense offers a great roadmap