Frictionless Blog
Posts that help sales teams and content creators build “frictionless” messaging (case studies, RFP responses, negotiation tools and long-form content) that demonstrates how your organization uniquely resolves customer pain points
Categories
- Book Summaries
- Brand Narrative
- Branding Iron
- Client Challenges
- Communications Projects
- Content Creation
- Customer Communications
- Customer Experience
- Message Alignment
- Negotiation Tools
- Objections
- Partner Management
- Personal Branding
- Questions
- RFPs
- Relationship Planner
- Sales Engagement
- Thought Leadership
Jesse Cole goes Bananas answering our questions
The lesson learned from this post is that “much is lost for the want of asking” as Savannah Bananas Owner Jesse Cole said yes when I asked him to answer a few questions for my newsletter.
There are few negative consequences to asking lots of questions
You need to be disciplined about collecting customer and employee questions and developing helpful answers that will build trust
“Unleash the Power of Questions,” defined
Unleashing the power of questions means deploying open-ended questions that identify someone’s pain points so you can find ways to resolve them. But it goes much further.
Here’s one way to put the Chat into Chat GPT and get better answers
People are too focused on finding the best Chat GPT prompts and forget about the “chat” part. Not Robert Rose. He offered me suggestions on focusing more on the “chat” part.
Optimize communications post-mortems with these 19 questions
We all have a Captain Ahab memory of the white whale that derailed a great communications plan. Here are some tips for doing better the next time.
Look for ways to “deepen the relationship” with additional products
Creating a Relationship Planner is a discipline to ensure you (or your sales teams) have their strategies organized and strategic. This is Part 3 of 5: Cross-Selling Additional Products.
Freelancing for agencies can be good way to build your content business
Some content entrepreneurs focused on 1:1 client work contract with agencies during slow periods. Here are some tips.
Getting what you want requires you understand what your partner wants
Creating a Relationship Planner is a discipline to ensure you (or your sales teams) have their strategies organized and strategic. This is Part 2 of 5: The Partner Organization.
Branding Iron: Pink Zebra wants to be the “Happy Mover”
Pink Zebra Moving wants to put a smile on the faces of its customers and reduce their anxiety. Pink Zebra Owner Ron Holt turned to us for some tips on removing the friction.
RFP Corner: Answering the “diversity question” if you’re a white male
The diversity questions on an RFP don’t need to be a deal killer if you’re a white male-owned business. But there are ways to highlight your strengths.