Frictionless Blog
Posts that help sales teams and content creators build “frictionless” messaging (case studies, RFP responses, negotiation tools and long-form content) that demonstrates how your organization uniquely resolves customer pain points
Categories
- Book Summaries
- Brand Narrative
- Branding Iron
- Client Challenges
- Communications Projects
- Content Creation
- Customer Communications
- Customer Experience
- Message Alignment
- Negotiation Tools
- Objections
- Partner Management
- Personal Branding
- Questions
- RFPs
- Relationship Planner
- Sales Engagement
- Thought Leadership
“Unleash the Power of Questions,” defined
Unleashing the power of questions means deploying open-ended questions that identify someone’s pain points so you can find ways to resolve them. But it goes much further.
Freelancing for agencies can be good way to build your content business
Some content entrepreneurs focused on 1:1 client work contract with agencies during slow periods. Here are some tips.
With Bob Iger returning to Disney, let’s revisit his Ride of a Lifetime
Bob Iger’s return to the CEO role at Disney in a time of turmoil raises questions of what he’ll do to right the ship. His Ride of a Lifetime memoir might answer some of those questions.
Being prolific AND producing high-quality work can be a tough bar to get over
It’s a high bar to be both prolific and write something really special or helpful. Sometimes you have to choose between the two to create a consistent brand.
10 Takeaways from Competing on Thought Leadership by Robert Buday
Author Robert Buday’s new book provides advice on making sure that your thought leadership is actually thoughtful — because most of it isn’t