Frictionless Blog
Posts that help sales teams and content creators build “frictionless” messaging (case studies, RFP responses, negotiation tools and long-form content) that demonstrates how your organization uniquely resolves customer pain points
Categories
- Book Summaries
- Brand Narrative
- Client Challenges
- Communications Projects
- Content Creation
- Corporate Brand Messaging Audit
- Corporate Brand Positioning
- Customer Communications
- Customer Experience
- Executive Personal Branding
- Message Alignment
- Negotiation Tools
- Objections
- Partner Management
- Personal Branding
- Questions
- RFPs
- Relationship Planner
- Sales Enablement
- Sales Engagement
Banana Fever! Here are a bunch of takeaways from “Fans First”
We all want our customers’ experiences to be frictionless. Jesse Cole, owner of the Savannah Bananas, explains how in his book, Fans First
Photo Credit: ESPN
10 Takeaways from Competing on Thought Leadership by Robert Buday
Author Robert Buday’s new book provides advice on making sure that your thought leadership is actually thoughtful — because most of it isn’t
14 Ways to Align Your Message Across Business Platforms
There’s no bad time to optimize your messaging strategy. Here are a few questions to help drive this process.
Do Your Customer Letters Deliver on Your Brand Promise?
Communications pros can influence message alignment by ensuring customer letters reflect the company’s brand promise.
Does Your Treatment of Job Applicants Undermine Your Brand Message?
Does the experience of job seekers align with our brand promise and what you say in sales and marketing materials and on your website?
Improve Accountability and Execution With a Daily Huddle
How do you keep your team focused and accountable if you’re not all in the same place? You might want to try a Daily Huddle.
What’s Your “Dirty Bathroom?”
Customers often equate dirty bathrooms in a restaurant to a dirty kitchen. What are the “dirty bathrooms” in your business that turn away customers?
Connect Your Social Strategy to Line of Business Goals
Creating a one-page dashboard of actionable communications metrics for your Line of Business Goals can be one of your most challenging tasks.
Take Time for a Communications Autopsy Before You Move On
A communications autopsy after a big project can help you identify opportunities left on the table and help you reflect on what you can do better the next time.
In Any Negotiation, Keep Your Eye on the Big Picture
Keep your eye on the big picture in any negotiation, whether it’s in business or in life.