Frictionless Blog
Posts that help sales teams and content creators build “frictionless” messaging (case studies, RFP responses, negotiation tools and long-form content) that demonstrates how your organization uniquely resolves customer pain points
Categories
- Book Summaries
- Brand Narrative
- Branding Iron
- Client Challenges
- Communications Projects
- Content Creation
- Customer Communications
- Customer Experience
- Message Alignment
- Negotiation Tools
- Objections
- Partner Management
- Personal Branding
- Questions
- RFPs
- Relationship Planner
- Sales Engagement
- Thought Leadership
10 takeaways from The Ministry of Common Sense by Martin Lindstrom
It’s a book with high aspirations to “eliminate bureaucratic red tape, bad excuses, and corporate BS, but Martin Lindstrom’s The Ministry of Common Sense offers a great roadmap
Do Your Customer Letters Deliver on Your Brand Promise?
Communications pros can influence message alignment by ensuring customer letters reflect the company’s brand promise.
What’s Your “Dirty Bathroom?”
Customers often equate dirty bathrooms in a restaurant to a dirty kitchen. What are the “dirty bathrooms” in your business that turn away customers?