Frictionless Blog
Posts that help sales teams and content creators build “frictionless” messaging (case studies, RFP responses, negotiation tools and long-form content) that demonstrates how your organization uniquely resolves customer pain points
Categories
- Book Summaries
- Brand Narrative
- Branding Iron
- Client Challenges
- Communications Projects
- Content Creation
- Customer Communications
- Customer Experience
- Message Alignment
- Negotiation Tools
- Objections
- Partner Management
- Personal Branding
- Questions
- RFPs
- Relationship Planner
- Sales Engagement
- Thought Leadership
10 Takeaways from Competing on Thought Leadership by Robert Buday
Author Robert Buday’s new book provides advice on making sure that your thought leadership is actually thoughtful — because most of it isn’t
14 Ways to Align Your Message Across Business Platforms
There’s no bad time to optimize your messaging strategy. Here are a few questions to help drive this process.
Do Your Customer Letters Deliver on Your Brand Promise?
Communications pros can influence message alignment by ensuring customer letters reflect the company’s brand promise.