Frictionless Blog
Posts that help sales teams and content creators build “frictionless” messaging (case studies, RFP responses, negotiation tools and long-form content) that demonstrates how your organization uniquely resolves customer pain points
Categories
- Book Summaries
- Brand Narrative
- Branding Iron
- Client Challenges
- Communications Projects
- Content Creation
- Customer Communications
- Customer Experience
- Message Alignment
- Negotiation Tools
- Objections
- Partner Management
- Personal Branding
- Questions
- RFPs
- Relationship Planner
- Sales Engagement
- Thought Leadership
Jesse Cole goes Bananas answering our questions
The lesson learned from this post is that “much is lost for the want of asking” as Savannah Bananas Owner Jesse Cole said yes when I asked him to answer a few questions for my newsletter.
There are few negative consequences to asking lots of questions
You need to be disciplined about collecting customer and employee questions and developing helpful answers that will build trust