Here’s a template for a content brief that will enable the writer you hired to deliver something that will close the sale or build awareness/trust — without giving you a headache..

Creating a Relationship Planner is a discipline to ensure you (or your sales teams) have their strategies organized and strategic. Part 1 of 5: Program Structure.

Bob Iger’s return to the CEO role at Disney in a time of turmoil raises questions of what he’ll do to right the ship. His Ride of a Lifetime memoir might answer some of those questions.

It’s a high bar to be both prolific and write something really special or helpful. Sometimes you have to choose between the two to create a consistent brand.

The Brain Audit by Sean D’Souza is one of those books that everyone recommends and you’ll likely re-read over and over again.

It’s a book about the making of a classic baseball movie. But perhaps more important, it’s a terrific book about the speed bumps to writing something great.

If you’ve been laid off, are striking out on your own, are fed up with a bad manager, or are frustrated by a difficult client, think twice about burning a bridge.

If you’ve been laid off, decided to strike out on your own, are fed up with a bad manager, or a frustrated by a difficult client, that’s the time to think twice about burning a bridge.

It’s a book with high aspirations to “eliminate bureaucratic red tape, bad excuses, and corporate BS, but Martin Lindstrom’s The Ministry of Common Sense offers a great roadmap

We all want our customers’ experiences to be frictionless. Jesse Cole, owner of the Savannah Bananas, explains how in his book, Fans First

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